A working proposalPrepared for Jay Hieron · August 2026

Reacher put you back on screen this month. jayhieron.com still doesn't exist.

This is a working proposal, not a brochure. Before writing a word of it, we did what every casting director and every journalist now does first: we looked you up — on Google, on Wikidata, on the platforms where audiences actually find working actors. Here's what we found, and exactly what we'd do about it.

What we found

First — how we got here

You don't know us, so here's the honest version. We're a Dallas studio that builds visibility infrastructure for working talent. This August, while tracking real-fighters-turned-actors around the Road House franchise, your name surfaced through the film's own credit list — Jax “Jetway” Harris, Jake Gyllenhaal's on-screen opponent, with the sequel already filming. We went looking for your own site next and found nothing live at all: the internet's own structured data already has an entry for you — Wikidata Q5805008 — and the one field it lists for your official website, jayhieron.com, goes nowhere. We checked directly: the domain doesn't resolve, and a direct WHOIS confirms it's unregistered, open for anyone. Instead of a cold email that says “we build websites,” we did the full workup we'd do for a paying client and put it on this page. Everything on it traces back to a public, verifiable source, checked twice. If any detail is wrong, that's exactly the problem we're describing — tell us and we'll show you how we fix it at the source.

Your résumé backs this up. Twenty-three professional wins across the UFC, WEC, Affliction, Strikeforce, IFL, and Bellator, a final IFL Welterweight Championship in 2007, and the Bellator Season 4 Welterweight Tournament title in 2011 — a fight career that became a real second act. Jax “Jetway” Harris in Road House (2024), confirmed to return in Road House 2 (filming since October 2025, no release date set yet). Bennett in Reacher Season 4, airing weekly right now through mid-September. “Trainer” in Daredevil: Born Again Season 2. “Carlos” in The Night Agent Season 3. A lead role in Bobcat Moretti (2023) opposite Vivica A. Fox, and screen time next to Denzel Washington in The Equalizer 2. TMDB counts 70+ credits total, 2004 to 2026. None of it lives on a page you own.

70+film/TV credits on record, per TMDB — your site lists none of them

3separate 2026 credits airing this year — Reacher, Daredevil: Born Again, The Night Agent — with zero dedicated press on any of them

103Kverified Instagram followers, not posted to since May

3+ mohow long that verified account has gone quiet, straight through the Reacher run

0domains you own — jayhieron.com, the one Wikidata lists for you, is unregistered

Exhibit — checked August 2026

Your own official website, per Wikidata's structured record for you, is jayhieron.com — and it doesn't exist. We checked it the way a casting director or a journalist would: we typed it in. Nothing loads; the domain doesn't resolve. A direct WHOIS lookup confirms why — jayhieron.com is unregistered, sitting open for anyone, right now, including someone with no connection to you.

jayhieron.com → UNREGISTERED | Wikidata Q5805008 → lists it anyway

Meanwhile the layer Google and every AI assistant build their answers from is compromised at the source. Type your name and the results still run through fifteen-plus years of MMA-database indexing — Sherdog, Tapology, ESPN, UFC stats — ahead of the acting career you've spent over a decade building since. Your verified, 103,000-follower Instagram, bio still reading “🎬ACTOR•STUNTMAN•FORMER WORLD CHAMPION MMA FIGHTER,” hasn't posted since May 17 — over three months ago, despite Reacher Season 4 airing weekly and Daredevil: Born Again Season 2 having aired in April.

One engine, three doors

Below are three complete, working drafts of your site — live and clickable, built from your verified fight record, your acting credits, and your career timeline before you'd paid us a dime. They're not sketches, and you're not being asked to buy three websites. Here's how they work:

Pick the one that feels like you. Its design becomes your site; the best ideas from the other two fold into the final build. Nothing is wasted.
Every door ships no matter which look you choose. Three different kinds of people need to find you this year — the casting directors and producers who search cold, the journalists who cover shows the moment an episode airs, and the search engines and AI assistants that currently have almost nothing accurate to go on. Each gets its own entrance.
All three entrances end at the same place: your booking funnel, which rings your phone.

Door 1 · Casting & producers

Tale of the Tape

Twenty-three professional wins, two championship runs, and a decade-plus acting career that TMDB puts north of 70 credits — and none of it lives on a single page a casting director can actually land on. This door reads like the record itself: round by round, credit by credit.

Draft — “Tale of the Tape” A fight-record-styled credit ledger built around Jax “Jetway” Harris, the Road House franchise, and the 70+-credit run TMDB already has on file. See it live →

Door 2 · Press, right now

The Simulcast

Reacher Season 4 is airing weekly, right now, through mid-September. Daredevil: Born Again Season 2 aired in April. The Night Agent Season 3 aired in February. Three separate, verified 2026 credits — and not one dedicated article naming you exists for any of them. This door is the press kit built for exactly that gap.

Draft — “The Simulcast” A currently-airing press kit built around Reacher, Daredevil: Born Again, and The Night Agent — three 2026 credits with zero coverage until now. See it live →

Door 3 · Search & identity

The Vacancy

Wikidata's own structured record for you lists an official website — jayhieron.com — and it doesn't exist. The domain is unregistered, open for anyone to take. Meanwhile a plain search of your own name still runs through fifteen-plus years of MMA-database indexing before it reaches the acting career you've built since. This door is the fix.

Draft — “The Vacancy” A domain-and-identity fix: jayhieron.com claimed, your Wikidata record corrected, and your name search rebalanced toward the actor you are now. See it live →

III

The first 90 days

Reclaim your name onlinejayhieron.com — currently unregistered — secured in your name and built out as your actor-facing home: bio, reel, credits, press.
Correct your identity layerYour Wikidata entry (Q5805008) already exists — it's the one listing the dead jayhieron.com link. We correct the field at the source and build out what's missing.
Wire in the run nobody's coveredReacher S4, Daredevil: Born Again S2, and The Night Agent S3 — all real, all currently verifiable only through TMDB — built into your credit ledger and pitched for the press coverage they've never gotten.
Fix the recordThe MMA career — IFL Welterweight Champion, Bellator Season 4 Welterweight Tournament winner — framed accurately alongside the acting career instead of dominating the search results ahead of it.
Wake the accountYour verified, 103K-follower Instagram finally linked to the reel, the credits, and the booking funnel instead of sitting three months silent.

When you say yes — exactly what happens

A $500 deposit from a page you found in your inbox is a real ask, so here is precisely what it sets in motion — day by day, account by account. No mystery, no “we'll figure it out later.”

Same day — you get a person, not a receiptDeposit confirmation from Stripe (Ni Biashara LLC, Dallas), plus a direct message and call from Craig to schedule Working Session #1. Video, or in person if you're ever in Dallas — your choice.
Day 1–3 — Working Session #1 (about 60 minutes)We map jayhieron.com together and register it in your name before anyone else does; you confirm the facts — fight-record framing, current representation, current base city, since sources conflict and you're the tiebreaker; and you pick your direction from the three drafts.
Week 1–2 — we build, you keep workingSite built on your chosen direction; reel, photos, and credit assets assembled from what you send us. Expect one short check-in, not homework.
Day 10–14 — Working Session #2 (about 45 minutes)You review the finished site. Together, on one call, we create the accounts that make it findable — each one under your own email, with us on screen-share, never holding your passwords. The table below lists every account, so there are no surprises.
Day 14–21 — launchSite live on jayhieron.com, Instagram bio updated, balance due ($1,000). The press pitch for your uncovered Reacher/Daredevil/Night Agent run goes out and the monthly service starts — first scorecard 30 days later.

Account	Who creates it · whose name
jayhieron.com (new registration)	New registration, your name, your payment method — we facilitate, never hold the login and never spend on your behalf.
Cloudflare (hosting — free tier)	Created together in Session #2 — your email, your login
Google Business Profile (Talent/Actor)	Created together in Session #2 — under your Google account
Bing Webmaster Tools	Created together in Session #2 — this is what puts you in ChatGPT's index
Wikidata entity record (Q5805008)	Already exists — it's a public record, like IMDb. We correct the dead official-website field and add what's missing; no login of yours needed.
Your existing accounts — Instagram, Stunts Unlimited	We never touch the logins. You update two or three links with us on the phone; everything else about how you run them stays exactly as it is

Total accounts you'll own at the end: five. Total passwords we hold: zero. We work through delegated access you can revoke any day.

What we need from you

From you	Why
Confirm the credit list & the story you want told (fight-record framing, current base, current representation)	Different sources disagree on some of the details — your current city among them. We only publish what you confirm is true.
Reel and photo assets you have, or one afternoon to assemble them	The reel and photo layer is what casting directors and journalists actually screen first.
A heads-up to your representation, if you'd like	This works with your team, never around it.
About two hours a week	Sets, shoots, and appearances stay yours. Everything else is ours.

You own everything. No lock-in.

You built a fight career and rebuilt a second one in front of a camera, one bout and one role at a time. So here's our structure, on principle:

Asset	Whose name it's in
jayhieron.com	Yours — registered in your name from day one, under your payment method
Hosting (Cloudflare)	Your account. The site runs free-tier — it stays up even if you never pay anyone another dollar
Business & artist profiles	Created under your logins, your email
The site itself — code, design, content	Yours outright on delivery

We work through delegated access you can revoke any day. If we part ways, everything keeps working — nothing to migrate, no hostage files. Cancel the service any month; what's built stays yours.

VII

Investment — every dollar mapped to a deliverable

The Foundation

$1,500 one-time · $500 to begin, balance at launch

Your site — custom-designed and hand-built, live on jayhieron.com from day one
Press & booking kit — downloadable bio, credits, and reel links, in the format journalists and casting directors actually want
The invisible layer — identity markup, Google + Bing indexing, and your Wikidata record corrected at the source — pages AI assistants can actually read and cite
The record, fixed — your MMA titles framed accurately alongside the acting career, instead of burying it in search
Booking funnel wired straight to your phone and email
Every profile you already have — Instagram, Stunts Unlimited, TMDB — finally pointing at one home

Begin today — pay the $500 deposit

The $500 books Working Session #1 within three days, locks your direction, and gets jayhieron.com registered on that first call. Paid by card through Stripe to Ni Biashara LLC, Dallas. Balance only at launch, only if we deliver.

The Visibility Service — ongoing, cancel any month

$300/mo

What a publicist's retainer starts at $3,000 a month for, scoped to what actually moves bookings:

Every month: the Wikidata correction advanced and defended; your newest credits and press wired into the site and profiles the week they land; AI-assistant answer checks — what ChatGPT, Google, and Perplexity say when someone asks about you — logged and corrected.

Every season: the opportunity map refreshed — casting notices, press openings, and the Road House 2 release-date watch — delivered as a one-page brief.

And a one-page scorecard each month: search impressions on your name, answer checks, what changed. You'll never wonder what you're paying for.

Distribution — optional add-on

$200/mo · month-to-month

Your 103K on Instagram is a real, verified audience that right now hasn't heard from you since May. Every new credit, press hit, and appearance can land natively across YouTube, Facebook, and beyond, on a steady cadence. No ad spend. Your work is the advertising; we give the audience it already built somewhere to grow.

Your first quarter, all-in: $2,400. One booked guest role or one brand conversation covers it — and everything it builds stays yours.

Rather talk to a human first? Good instinct.

We wouldn't send $500 to strangers off one web page either. So take the smaller step: 30 minutes with Craig, video or phone, no pitch beyond what's on this page. Pick any open slot on the calendar — or email twe@nibiashara.biz / call (945) 408-3226; it's answered in Dallas.

Book 30 minutes with Craig

This pricing is held for 21 days. One honest note on urgency: jayhieron.com is sitting open right now — free for anyone to register, including someone with no connection to you. Whatever you decide about us, close that gap before someone else does.

You won a title, then won another kind of fight — building a real, 70-plus-credit acting career after it. Right now that career is airing weekly and nobody watching it can find you afterward. The casting directors, journalists, and fans ready to find you next deserve to find the same person you've already built.

Craig

Owner & Operator, Ni Biashara LLC · Dallas, Texas

nibiashara.biz LinkedIn twe@nibiashara.biz (945) 408-3226